Thursday, October 30, 2008

Mamma Mia now biggest ever UK movie at UK box-office

With box-office reaching £66,995,244 (€84,758,880 or $104,590,000), "Mamma Mia!" is the second highest-grossing film of all time in the UK behind Titanic and the biggest ever UK movie at the UK box office. The celebration of Abba was directed by Phylida Lloyd on a script by Catherine Johnson.

Quoted by Screen International, David Kosse, president of Universal Pictures International said, "We think it still has some life in it. The sing-along version has been a great success and will continue to give it a bump, and we now have Christmas party bookings coming in from across the UK. One driver is the multiple viewings with people going back to see it again and again. It really is happening on a scale that we haven't seen before."

It's easy to knock this film, but both it and the underlying stage play touch a very deep chord in audiences worldwide. The inherent silliness is not a problem, as from having seen it, one can only salute the power of Abba's songs. Like the music it is based on, "Mamma Mia!" will not win any creative awards. It doesn't have to; it connects with the audience in a way most other films can only vaguely dream of.

1 comment:

Anonymous said...

It's a great film, a feel good movie with great acting and wonderful songs. I've covered it several times on wwwDOTfilmandmoviemakingDOTcom